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Facebook Messenger
Project type
Brand Redesign, Brand Guidelines, Social Assets, Website Updates, Event Graphics, PR Collateral, Workflow Improvement
Role
Marketing Program Manager,
Creative Experiences Team
Location
Menlo Park, CA
I was brought on at Facebook’s internal Studio to guide the Messenger brand team through a big design update. I facilitated the creative development, wrangled senior approvals, mapped out deliverable timelines, and kept the team on-deadline.
As a coordinated Product & Brand release, we had to flip 3 websites at once, update all product screens globally, deploy media assets, and produce a launch event. When all was complete, I co-wrote and produced the Brand Book to ensure the new design system was documented and distributed.
