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GreenPeace Campaigns
Project type
Concepts, Message Testing, Banner Ads, Collateral, Posters, Infographic, Microsite
Role
Agency Project Manager
Agency
Free Range Studios
It was truly a dream to work with the world-renown environmental nonprofit Greenpeace on several projects. We worked with the US team on developing A/B testing for messaging, visual ads, and a microsite. For the Europe team, we developed a concept for their awareness campaign on sustainable fishing practices—then developed a series of educational collateral across, digital, print, and web.
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